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David Kaplin of Death & Co. shares what he wished he had known before opening a bar.

Session information coming soon!

Step inside the cabinet of curiosities and leave with a newfound appreciation for the oddities that make Hendrick’s extraordinary.

You bring the questions. Jeffrey Morgenthaler brings 30 years of answers. Open conversation, no filter.

A candid look at the lifecycle of a bar and how to strategically plan for a graceful, successful conclusion or pivot.

Ever wondered why some Espresso Martinis are perfectly frothy and others fall completely flat? Erin Schaeferle of Mr. Black breaks down the history, craft, and chemistry behind one of the world's most ordered cocktails -- ending with a mini Shake Off.

The right glass doesn't just hold your drink -- it changes it entirely, and Riedel's Master Mixologist Zane Harris is here to prove it.

A spirit born from five years in the wilds of Chilean Patagonia, foraged ingredients, and indigenous knowledge -- TRÄKÁL isn't just a new brand, it's an entirely new category.

They say 'Keep Walking'—and we took that literally. Join us for five floors of fitness, fashion, and Scotch.

A must-attend conversation with the Washington State Liquor & Cannabis Board offering clear guidance on liquor law updates, compliance, and the questions bar professionals need answered—straight from the source.

Most bartenders can sell a spirit. Fewer can explain it. Brett Adams fixes that.

Join one of the industry's most respected voices for a journey into Cognac.

Mezcal and Amaro have more in common than you think -- this session unearths the histories, terroir, and centuries of cultural exchange between Italy and Mexico that make M+M a match made in cocktail heaven.

Bartenders adjust recipes constantly. Few can explain exactly what shifted. This session changes that -- through guided tastings, comparative sampling, and a little bit of science.

Forget Al Capone -- Seattle's Prohibition story is stranger, funnier, and a whole lot more human, and you're going to want to tell everyone about it.

The best tasting water often makes the worst cocktails. Camper English explains why -- and what to use instead.

You followed the spec exactly. It was awful. This session explains why -- and it's not your fault!

Session information coming soon.

Evaluate sake using the palate skills you already have, including aroma, texture, balance, and umami.

Find your center, lose the stress, and let the puppies do the rest at The Motley Flow.

From colonial-era flips to modern IPA builds, this hands-on class traces the centuries-long history of beer cocktails -- and closes with a live hot flip demonstration made with a red hot poker.

Session information coming soon!

Find your center, lose the stress, and let the puppies do the rest at The Motley Flow.

Everyone knows the Pisco Sour -- but pisco is so much more than that. This session digs into the history, the grapes, the Peru vs. Chile debate, and why this centuries-old spirit deserves a permanent spot on your menu.

Session information coming soon!

We’re moving past the "free drink for a post" era to talk about real partnerships, current 2026 trends, and how you can work with content creators to drive actual foot traffic into your bar.

Discover the philosophy of "The Art of Slow" and the unique environmental factors that define one of the world's most distinguished spirits.

Taste through a curated flight to discover how slow-cooking and careful aging create signature smooth, rich profiles.