Skip the slideshow. Let's just talk.
In this session, Jeffrey Morgenthaler invites the audience to steer the conversation. No script, no formal presentation, just an open room full of bartenders talking shop. You bring the questions; he brings nearly 30 years of experience behind the bar, running bars, writing books, managing teams, and learning things the hard way. Cocktail specs, hiring and training, burnout, longevity, glassware, vermouth storage.....it's all on the table.
Why You Should Attend:
Walk away with real answers to the questions you actually have, straight from someone who's been doing this for nearly three decades
Trade ideas and perspectives with fellow bartenders in an open, honest conversation
Leave with a reminder that this work is as weird and wonderful as you think it is -- and you're not alone in it
Track: Technique + Creativity
PRESENTED BY
Jeffrey Morgenthaler
Bartender/Bar Manager | Beverage Consultant | Writer
Jeffrey Morgenthaler is an acclaimed bartender and author, recognized globally for his influential cocktails and innovative approach to bar operations. With 30 years of experience behind bars, Jeffrey has consistently elevated the craft, deftly blending a creative approach to technique with a profound appreciation for classic tradition. His leadership at notable establishments, including a decade of running the beverage programs at the Ace Hotel in Portland, Oregon, and his current role overseeing Pacific Standard, has earned him an international reputation.
Jeffrey’s influence has been widely recognized by leading industry publications: Food & Wine named him one of the ten most influential bartenders of the past decade, Drinks International consistently includes him in their annual list of the top 100 influential figures in the industry, and Thrillist honored him as one of the ten most influential bartenders of the past century.
He is the author of two essential bar industry texts, The Bar Book: Elements of Cocktail Technique and Drinking Distilled: A User’s Manual, and regularly contributes articles and insights to numerous media outlets. Jeffrey remains highly sought-after as an educator, consultant, and speaker, continuously shaping and inspiring generations of hospitality professionals around the world.
Bartender’s Circle Summit: Industry Session
This session is part of the Bartender’s Circle Summit and is strictly intended for members of the global hospitality industry. To attend this masterclass, you must have a BCS Class Pass. Our summit programming at Pacific Place is a dedicated space for professionals to sharpen their craft, delve into spirit categories like Cognac and Pisco, and learn from the industry’s most respected leaders.
Want to see the full curriculum? Find out more here.
Ready to level up? Get your Class Pass below.